Ko te uara o te mākete o te ao mō ngā kai kakara māori i te tau 2022 he $17.1 piriona. Mā ngā kai kakara māori ka tino whakatairanga i te hurihanga o ngā hinu kakara, ngā hopi me ngā mea whakapaipai.
Ngā kai kakara taiao Tirohanga Whānui o te Mākete:Ko te reka tūturu ko te whakamahinga o ngā rauemi mata tūturu me ngā rauemi rauropi mai i te taiao i hangaia mai i ngā reka. Ka taea e te tinana te mimiti i ngā ngota kakara o ēnei reka tūturu mā te kakara, mā te kiri rānei. Nā te tipu haere o te mōhiotanga ki te whakamahinga o ngā reka tūturu me ngā reka hangai, me te iti o te paitini o ēnei matū hangai, he nui te hiahia o ngā kaihoko ki ēnei reka tūturu. Ko ngā hinu kakara me ngā tangohanga te pūtake matua o te kakara tūturu mō ngā papa me ngā hinu kakara. He onge te nuinga o ngā reka tūturu, nō reira he nui ake te uara i ngā reka hangai.
Ngā Āhuatanga o te Mākete:Ko ngā kai kakara taiao i ahu mai i ngā rauemi taiao pērā i ngā hua, ngā putiputi, ngā otaota me ngā mea kakara, ā, e whakamahia whānuitia ana i roto i ngā hua pērā i ngā hinu makawe, ngā hinu kakara, ngā hinu kakara, ngā deodorant, ngā hopi me ngā hopi horoi. I te tauhohenga a te tangata ki ngā matū hangai pērā i te butylated hydroxyanisole, kei te mārama haere ngā pānga kino o te BHA, acetaldehyde, benzophenone, butylated benzyl salicylate me te BHT, me ētahi atu, ā, kei te piki haere te hiahia mō ngā kakara taiao. Ko ēnei āhuatanga te mea e akiaki ana i te hiahia mō ēnei hua. E pā ana hoki ngā kakara taiao ki ngā āhuatanga rongoā maha. Ko ngā putiputi pērā i te jasmine, te rōhi, te lavender, te moonflower, te chamomile, te rosemary me te rengarenga, e whakamahia whānuitia ana i roto i ngā hinu kakara, e pā ana ki ngā āhuatanga rongoā maha pērā i te ārai-mumura, te ārai-waikura, ngā mate kiri me te kore moe. Ko ēnei āhuatanga te mea e akiaki ana i te hiahia mō ngā kai kakara taiao. Mā te whakamahi i te mea kakara taiao hei mea kakara ka taea te whakakore i te tūponotanga o te mate manawa nā te mea kāore he paitini. Ka āwhina hoki ngā kakara taiao e whakamahia ana i roto i ngā hopi horoi ki te whakaiti i te riri o te kiri. Koinei ngā take matua mō te pikinga ake o te hiahia mō ngā kakara taiao kaua ki ngā kakara hangai. Kei te piki haere te hiahia mō ngā kakara māori, nā te mea he pai ake ngā kakara māori i ngā kakara hangai i runga i ngā painga hauora me te kakara roa. He nui hoki te hiahia me te manakohia hauora i roto i te whānuitanga o ngā hinu kakara kounga teitei o ngā kakara māori onge i ahu mai i ngā kai māori pēnei i te loam me te musk. Ko ēnei painga te mea e akiaki ana i te hiahia me te tipu o te mākete.
Ko te pikinga ake o te hiahia mō ngā hinu kakara taiao, taiao, me ngā paerewa oranga e piki haere ana ētahi o ngā āhuatanga matua, ā, ko te whakapai ake i te āhua mā te whakamahi i ngā hua ataahua e tika ana kia akiaki i te tipu o te mākete. Ko ngā waitohu hinu kakara utu nui e whakamahi ana i ngā kakara taiao me whai tiwhikete hua mai i ngā whakahaere e tika ana hei manatoko i te pono o ngā kai taiao e whakamahia ana. Mā tēnei ka taea e ngā kaihoko te whakawhirinaki ki ngā waitohu utu nui me te whakanui ake i te whakaae ki ngā reka taiao. Nā ēnei āhuatanga i akiaki te pikinga ake o te hiahia mō te hua. Te auahatanga hua, te pikinga ake o te pānuitanga hua i runga i ngā papaaho pāpāho pāpori me te pikinga ake o te hiahia mō ngā mea whakakanapa hau pērā i ngā rehu, ngā mea whakakanapa rūma me ngā mea whakakanapa hau motuka. Kei te whakatairanga ngā kāwanatanga i ngā kaupapa hei whakawhanake i ngā hua haumaru taiao, ā, ko ēnei āhuatanga kei te akiaki i te tipu o te mākete rauemi mata mō te reka taiao. He māmā ake, he iti ake hoki te utu o ngā hinu kakara rūpahu me ngā hinu kakara hanga, engari kāore ngā hinu kakara taiao. Ka taea e te pikinga ake o ngā utu whakaputa me ngā matū i roto i ngā hinu kakara te pāngia e ngā pānga taha pērā i ngā raruraru kiri me ngā mate pāwera. Ka whakawhāitihia e ēnei āhuatanga te tipu o te mākete.
Te tātaritanga wehewehe mākete o ngā kai kakara taiaoMō ngā hua, ko te wāhi mākete o ngā hua rauemi mata putiputi i te tau 2022 he 35.7%. Ko te rongonui haere o ngā kai e ahu mai ana i te putiputi i roto i ngā hua pēnei i ngā hinu kakara, ngā deodorant, ngā hopi, me ētahi atu, ā, ko ēnei hua te mea tino rongonui ki ngā wāhine, kei te akiaki i te tipu o tēnei wāhanga. E matapaetia ana ka tipu te wāhanga hua rauemi mata kakara rakau i te CAGR o te 5% i roto i te wā matapae. Ko te nuinga o ēnei ko te hinamona, te hita me te rākau sandalwood, e whakamahia ana i roto i ngā hinu kakara. Nā ngā āhuatanga pēnei i ngā kānara rākau sandalwood, ngā hopi, me te tipu haere o te hiahia ki ngā kakara pakari, e matapaetia ana ka haere tonu te tipu o tēnei wāhanga tae noa ki te mutunga o te wā matapae.
I runga i te tātari tono, ko te wāhanga tiaki kāinga te 56.7% o te wahanga mākete i te tau 2022. Kei te piki haere te hiahia mō ngā hua pēnei i te hopi, te hinu makawe, te kirimi kiri, te whakakanapa hau, te kānara kakara, te hopi horoi me te kakara waka. Mā ēnei āhuatanga ka piki ake te hiahia i tēnei wāhanga i te wā matapae. E matapaetia ana ka piki ake te wāhanga Whakapaipai me te Tiaki Whaiaro i te CAGR o te 6.15% i te wā matapae. Ko ngā tono maha i roto i ngā kura, ngā wāhi tari, me ngā wāhi arumoni me ngā rāngai ahumahi maha, me te piki haere o te hiahia mō ngā hua horoi nui i roto i te rāngai hauora, ka piki ake te hiahia. Nā ngā āhuatanga pēnei i te pikinga o te kai tiaki whaiaro me ngā whakapaipai i roto i ngā ōhanga e puta ake ana, me te pikinga ake o te mōhiotanga ki te tiaki i a koe anō, e matapaetia ana ka piki ake tēnei wāhanga i te wā matapae.
Te tirohanga ā-rohe:I te tau 2022, e 43% o te mākete i riro i te rohe o Ūropi. Nā te kaha o te tono me ngā manakohanga mārama a ngā kaihoko i te rohe, te āhuarangi matua i te rohe, te tipu o ngā kai taiao kounga teitei me ngā whanaketanga hangarau kua taea e ngā kaihanga te whakaputa i ngā kakara taiao kounga teitei, pono puta noa i te ao me te tono mākete hauora. Kei te rohe tētahi o ngā ahumahi whakapaipai nui rawa atu o te ao. Ko ngā āhuatanga pēnei i te pikinga ake o te mōhiotanga ataahua i waenga i te taupori, te pikinga ake o ngā rerenga tūruhi, me te pikinga ake o te moni whiwhi e akiaki ana i te tipu o te mākete. E matapaetia ana ka tipu te mākete i Amerika Te Raki i te CAGR o te 7% i te wā matapae. Ko te pikinga ake o te whakamahinga o ngā kai kakara taiao i roto i ngā hua pēnei i te hopi, te hopi horoi, te whakapaipai, me ngā hua tiaki whaiaro te mea nui e akiaki ana i te tipu o te mākete. Ko te pikinga ake o ngā mate pāwera kiri i te rohe e akiaki ana i te tono mō ngā kai kakara taiao i roto i ngā whakapaipai me ngā hua tiaki whaiaro. Ko te tipu haere o ngā mate kiri i te rohe e matapaetia ana ka piki ake te tango i ngā kai kakara taiao i roto i ngā whakapaipai me ngā hua tiaki whaiaro. E matapaetia ana ka tipu a Āhia Moana-nui-a-Kiwa i te CAGR o te 5% i roto i te wā matapae. Ko ngā āhuatanga pēnei i te tipu o te moni whiwhi me te pikinga ake o te mōhiotanga o ngā kaihoko ki ngā waitohu kakara utu nui i waenga i ngā kaihoko o te rohe e tika ana kia akiaki i te tipu o te mākete o te rohe.
Ko te whāinga o te pūrongo he whakarato i tētahi tātaritanga whānui o te mākete kai reka taiao ki ngā kaipupuri hea i roto i te umanga. Ka tātarihia e te pūrongo ngā raraunga uaua i roto i te reo māmā, ā, ka whakaratohia te āhua o mua me o nāianei o te umanga, tae atu ki te rahi me ngā au o te mākete kua matapaetia. Ka kapi te pūrongo i ngā āhuatanga katoa o te umanga me tētahi rangahau motuhake mō ngā kaitākaro matua tae atu ki ngā kaiārahi mākete, ngā akonga me ngā tāngata hou kua uru mai. Ka whakaatuhia e te pūrongo te tātaritanga a Porter, PESTEL me te pānga pea o ngā āhuatanga ōhanga iti i roto i te mākete. Ka tātarihia e te pūrongo ngā āhuatanga o waho me roto ka pā pea he pānga pai, he pānga kino rānei ki ngā pakihi, ka hoatu ki ngā kaiwhakatau he tirohanga mārama mō te umanga ā muri ake nei. Ka āwhina hoki te pūrongo ki te mārama ki ngā hihiri me te hanganga o te mākete kai reka taiao mā te tātari i ngā wāhanga mākete, me te matapae i te rahi o te mākete kai reka taiao. Ka whakaatuhia mārama e te pūrongo te tātaritanga whakataetae o ngā kaitākaro matua mā te hua, te utu, te āhua pūtea, te ranunga hua, ngā rautaki tipu me te aroaro ā-rohe i roto i te mākete kai reka taiao, ka waiho hei aratohu mō ngā kaipupuri moni.
Te whānuitanga o te mākete rauemi mata o te reka taiao:
Mākete Rauemi Mata mō te Reka Taiao, mā te rohe:
Amerika Te Raki (USA, Kānata me Mehiko)
Ūropi (UK, Wīwī, Tiamana, Itari, Pāniora, Huitene, Austria me ētahi atu whenua Ūropi) Āhia Moana-nui-a-Kiwa (Haina, Kōrea, Hapani, Īnia, Ahitereiria, Initonīhia, Mareia, Whitināmu, Pānēhitara, Pakitāne me ētahi atu whenua o Āhia Moana-nui-a-Kiwa) Waenganui Rawhiti me Āwherika (Āwherika ki te Tonga, Kaunihera Mahi Tahi o te Moana-nui-a-Kiwa, Īhipa, Ngāiria me ētahi atu whenua o Waenganui Rawhiti me Āwherika Kāinga)
Amerika ki te Tonga (Brazil, Argentina, Te toenga o Amerika ki te Tonga)
Wā tuku: Hanuere-02-2025